BAMA Supports Acquisition of Wire and Cable Products Manufacturer

East West Manufacturing LLC (“East West”), a global contract manufacturer of complex, precision components, acquired SureTech Assembly, Inc. (“SureTech”), a manufacturer of wire and cable interconnects and harnesses, electromechanical assemblies and box builds.

Established in 2000, SureTech fills a unique gap in its market, providing high quality solutions for numerous manufacturers across the country. Their distinct capabilities make them a valuable addition to East West. Scott Ellyson, East West Co-founder and CEO, commented, “We found the perfect partner with SureTech to expand our existing manufacturing operations in the Raleigh area. SureTech has a longstanding reputation for putting its customers first. Best of all, our collective design, manufacturing and supply chain capabilities will enable us to provide even higher levels of service and support to customers on a global basis.”

Heritage Growth Partners and Emigrant Capital, private investment firms, partnered with East West in 2017 and SureTech marks their third North Carolina acquisition with the global manufacturer.

SureTech hired Business Acquisition and Merger Associates (“BAMA”) to find the best successor for their company. BAMA, having previously worked with East West, knew with confidence that the two held harmonious organizational values which would facilitate a seamless blend of cultures. Ron Bowman, Founder and CEO of SureTech stated, “The leadership team and all the associates here at SureTech are excited about becoming part of the growing East West family. Our capabilities, culture and customer first focus align perfectly. We expect the new combined company to help our customers in so many new ways!”

Squire Patton Boggs acted as counsel for the buyer while Bennett Thrasher provided financial advisory services. Nexsen Pruet acted as counsel for the seller.

East West Manufacturing ( is a leading Atlanta-based design services, global contract manufacturing, and distribution partner for original equipment manufacturers and distributors throughout the United States and Europe. With domestic and international operations, the Company utilizes transparent supply chain, onsite quality control and flexible logistics systems to provide customers with superior products and competitive cost advantages. Founded in 2001, East West’s U.S.-based management, combined with its domestic and international capabilities, reduces the risks and complexities of global manufacturing for its customers.

SureTech Assembly ( provides a wide variety of specialized manufacturing, assembly, testing and rework services related to wire and cable interconnects and harnesses, electromechanical assemblies and box builds. SureTech is an ISO 9001:2015 Certified company based in Youngsville, NC.

Business Acquisition & Merger Associates (, a Charlotte, NC advisory firm, assists business owners in growth recapitalizations, business transfers to financial or strategic buyers, and management buyouts. BAMA also helps companies grow by providing buy-side sourcing services that identify potential add-on acquisitions to expand geographic footprint or add strategic products and capabilities.

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