A business transaction can rattle even the steadiest of personalities. With so many 'what if's' to address and documents to compile, it's not uncommon for a seller to get a little frazzled working through a sale. The best way to prepare is to understand what to expect and recognize that this is an emotional process that will come with highs and lows. If you can recognize these areas in advance, you'll be prepared to work through them as they come.
Being able to present what your company's value proposition to a customer is different than the message you'd present to a prospective buyer. What two questions should you answer when you talk to buyers?